Florian Golo Flaßhoff, M.A. & M.A., studied empirical media and communication research as well as global mass communication at the University of Leipzig. He gained practical experience alongside his studies in communication agencies, in market and social research and as a tutor and subject advisor at the Institute for Communication and Media Studies at the University of Leipzig. After completing his master's degree, he gained further experience on subscription management for publishers and in consulting companies on the basis of decision psychology. Since 2022, he has been a research associate at the Chair KMW I of the Institute of Social Sciences at Heinrich Heine University Düsseldorf, where he works on the project "Opinion Monitor Artificial Intelligence [MeMo:KI]".

• Research on digitalization