Opinion Monitor Artificial Intelligence 3.0
Monitoring opinions on artificial intelligence in the public and working world
What is the effect of AI on the workplace? Who feels threatened by AI? Who welcomes new forms of collaboration with AI? How do different population groups differ in their opinions and attitudes towards AI?
The project
The Opinion Monitor Artificial Intelligence 3.0 (MeMo:KI) monitors public opinion on the topic of "Artificial Intelligence" among the German population. Based on semi-annual representative surveys, it provides a continuous insight into the opinion on the application of AI, particularly in the context of work. The gathered data can serve as a basis for scientific and public discourse on dealing with artificial intelligence. The project focuses on the transformation of the workplace through AI and the assessment of this process by the working population affected by it. The perspectives of employees and employers, management and operational staff, as well as the perspectives of individuals from various industries and those with different types of roles within the workforce. Thereby the project offers a comprehensive and comparable overview of the German workplace.
Monitoring the public opinion of AI
The attitudes and opinions of artificial intelligence are recorded on the basis of long-term monitoring. To this end, representative cross-sectional monitoring of around 1,600 people is carried out every six months so that trends can be identified. The results of the monitoring can be viewed in the dashboard. The results from previous projects are also included.
In addition to the semi-annual monitoring, two in-depth special studies are carried out to provide additional insights into the results of the monitoring. The first study, the AI milieu analysis (2025), examines how opinions on AI and skills in dealing with it vary in different socio-cultural subgroups of society. The second study, a conjoint survey experiment (2026), aims to identify various design requirements for a socially responsible introduction of AI in the workplace and to determine their weighting from the perspective of those affected.
Dashboard
Funding
The project is funded by the Federal Ministry of Labor and Social Affairs and is part of its Policy Lab Digital, Work & Society.
Previous projects in cooperation with the Center for Advanced Internet Studies (CAIS):
April 1, 2021– August 30, 2024: Foundation Mercator
January 1, 2020 – March 31, 2021: Ministry of Culture and Science of the State of North Rhine-Westphalia
Factsheets
Is ChatGPT a catalyst for technocratic attitudes?
The public debate about ChatGPT revolves around both the potential of the tool and the criticism of its various malfunctions. However, how AI technologies such as ChatGPT affect our political attitudes has been little discussed. The Artificial Intelligence Opinion Monitor addresses this question in the present study.
There is currently no english version of this Factsheet / Link to the Factsheet in german
Do people’s long-term values influence their attitudes towards AI? Do these values influence the use of AI applications such as ChatGPT?
Long-term values significantly shape the decision-making and behaviour of individuals. Whether and how specific values influence the acceptance of AI and the willingness to use AI applications such as ChatGPT is addressed by the Opinion Monitor Artificial Intelligence [MeMo:KI] in a recent survey.
How known is ChatGPT in the German population and how is it perceived?
In a survey conducted by Meinungsmonitor Künstliche Intelligenz [MeMo:KI] in January and March 2023, the German population was asked about their knowledge, use and evaluation of the AI language model.
What does the German population think about the use of artificial intelligence in the energy sector?
In a recent survey, the Artificial Intelligence Opinion Monitor [MeMo:KI] analysed the areas of application in which the population would like to see AI systems and whether the perception of the energy crisis is influencing this acceptance.
What does the German population think about the use of artificial intelligence in art?
In a recent survey by the Meinungsmonitor Künstliche Intelligenz [MeMo:KI], the German population was asked about their perception of the topic of artificial intelligence in the field of art.
A Topic Analysis of German Media Coverage on Artificial Intelligence.
German media coverage of AI breaks down into 25 topics. While these are broad, an economic perspective on AI dominates. The thematic focus differs between media genres. In addition, the reporting is strongly occasion-driven.
How does the public perceive the environmental footprint of AI?
AI tends to be seen as a solution to the problem. Overall, the figures indicate widespread ignorance of the connection between AI and ecological sustainability. Compliance with ecological goals is understood as a task for society as a whole.
What does the public think about the use of algorithmic recommender systems?
Algorithmic recommender systems are perceived as useful in many areas of application. However, 67 percent of those surveyed consider algorithmic recommender systems to be not at all trustworthy or only slightly trustworthy. The respondents are very critical about the use of personal data.
How does the public perceive the influence of AI on the future of journalism?
The use of AI in journalistic newsrooms is viewed very critically. Hardly any improvement in journalistic quality is assumed. Many citizens are in favor of strong regulation of AI in journalism. Despite the critical judgment, citizens expect AI to be able to perform some journalistic tasks better than journalists.
How does the public perceive the influence of AI on the future of the world of work?
AI is seen as having opportunities in terms of occupational health and safety, the requirements for necessary skills and the workload. The handling of data, the maintenance of social contacts, income or opportunities for co-determination at the workplace could suffer from the introduction of AI in the view of the respondents.
How does the population perceive a possible risk of discrimination through AI?
Discrimination through AI is generally perceived by the population as only a moderate risk. However, when it comes to negative economic consequences, the use of AI is viewed rather critically. Many citizens would like to see greater regulation of AI.
What does the German public think about the use of AI to combat the Corona pandemic?
Citizens differentiate between various AI applications. Overall, the approval ratings for most applications are higher than for a general use of AI in healthcare. AI applications with individually attributable and existential consequences, on the other hand, receive lower approval ratings.
Project team
Project Lead
Professor for Political Communication
Department of Communication and Media Studies I | Institute of Social Sciences | Heinrich Heine University Düsseldorf
Co-Project Lead - Research Associate
Department of Communication and Media Studies I | Institute of Social Sciences | Heinrich Heine University Düsseldorf
Senior Research Associate
Department of Communication and Media Studies I | Institute of Social Sciences | Heinrich Heine University Düsseldorf
Research Associate
Department of Communication and Media Studies I | Institute of Social Sciences | Heinrich Heine University Düsseldorf
Research Associate
Department of Communication and Media Studies I | Institute of Social Sciences | Heinrich Heine University Düsseldorf
Student Research Assistant
Department of Communication and Media Studies I | Institute of Social Sciences | Heinrich Heine University Düsseldorf
Student Research Assistant
Department of Communication and Media Studies I | Institute of Social Sciences | Heinrich Heine University Düsseldorf